What is a Blog? A website that features regular posts, often by a single individual that can be personal (diary/private journal), public (commentary around a niche — can also be private), or business driven (Large/small/corporate/media sites).
Personal bloggers may do it because it’s therapeutic; it’s a means of communicating to a larger public or even to a specific group, or just to share insights and info about a particular topic.
Business bloggers can do it to promote events, products, build excitement about promotions and new releases, or to deliver information to the general public about their product/services.
Blogs in Plain English Video courtesy of Common Craft
You create the content — write what you want, care, and know. Content is key!
It doesn’t have to be perfect. Just get it out there.
Be consistent. Try and set realistic blogging goals for both yourself and your readers.