Everything Old Is New Again: Advertising In The Age of Social Media

1. What is the title of your presentation?

Everything Old Is New Again: Advertising In The Age of Social Media

2. Is your session geared towards beginner, intermediate, or advanced social media experience levels?

Intermediate

3. Please provide a brief synopsis of your session to include in our attendee guide.

As social media changed the game, advertising must change with it. The medium has evolved, but the message is as old as time – get more, pay less, command more respect. Social media is simply a new way to fill an old need – and, for advertisers, perhaps the wild west of the Web is a little less wild than it seems. ‘Everything Old Is New Again’ examines how advertisers are reacting to the age of social media.

4. Please provide a brief bio and/or a link to your content so attendees can find out more about you.

Paul Magnani is SVP Digital Strategy of Chemistry Communications, and has over 15 years of experience in the advertising field. He’s fought in the trenches with the like of Nike, Highmark Blue Cross Blue Shield, the Pennsylvania Tourism Board and the Ad Council. Born with a token ring implanted in his arm, Paul spends his days crafting ways to reach consumers on the Web in ways that won’t annoy them. Chemistry Communications is a hybrid ad agency located in the Strip District and is located online at visitthelab.com.