Kullu Valley Bike Project and the Social Media Marketing Dependence: How Social Media is used exclusively to promote a project a world away
1. What is the title of your presentation?
Kullu Valley Bike Project and the Social Media Marketing Dependence: How Social Media is used exclusively to promote a project a world away
2. Is your session geared towards beginner, intermediate, or advanced social media experience levels?
Beginner
3. Please provide a brief synopsis of your session to include in our attendee guide.
The Kullu Valley Bike Project seeks to simultaneously provide orphans of the Kullu Valley with bicycles they can learn to ride, fix, and become responsible for– while kick-starting a sustainable cycling adventure ecotourism project for the area. KVBP is assisting Kullu, India in bringing education and sustainability to the orphanage and the community through cycling. In such a short time, we have exclusively integrated social media in most of its forms to promote our cause– and it’s creating some moving and shaking. Kullu Valley Bike Project is primarily sponsored by the Pittsburgh East Rotary Club. Find more information about the Kullu Valley Bike Project at www.kvbp.org and www.facebook.com/kulluvalleybikeproject and follow us on Twitter: kulluvalleybp.
4. Please provide a brief bio and/or a link to your content so attendees can find out more about you.
RJ Thompson is one of the founding members of the Kullu Valley Bike Project, along with Holly McIntosh and Grady Minnis. RJ is a Visiting Professor of Graphic Design at La Roche College, teaching classes in graphic design, web design, and design methodologies. He is the Principal of Zola Design, LLC, a Pittsburgh-based graphic design and web design agency based out of the North Shore.
Holly McIntosh is the Member Development Specialist with KEYS Service Corps, an AmeriCorps Program, Vice President of Outreach for Baker Leadership, and a Consultant with Community Human Services. She is also a graduate of the most recent CORO Center for Civic Leadership’s Women in Leadership Program. Currently she is a board member with Big Brothers Big Sisters Young Professionals Outreach Board, Special Olympics YPO Board, BBBS Big Chemistry Committee, Community Human Services Advisory Board, and Secretary for Pittsburgh East Rotary Club.
Grady Minnis is currently serving his second term of service with KEYS Service Corps AmeriCorps. He has worked with youth in the therapeutic wilderness setting at SUWS of the Carolina’s, with youth in a unique approach to wilderness therapy using organic farming at Pacific Quest in Hawaii, and at a healthy living academy called Wellsprings in Hawaii. He has been on two long-term bike tours, one from New Orleans, LA to Asheville, NC and the other from Asheville, NC to Pittsburgh, PA. He volunteered and worked on his own bike for many hours at Free Ride in Pittsburgh, PA, Plan B in New Orleans, and Asheville Recyclery in North Carolina.