Social Media Strategy Mapping: Beyond Hub and Spokes

1. What is the title of your presentation?

Social Media Strategy Mapping: Beyond Hub and Spokes

2. Is your session geared towards beginner, intermediate, or advanced social media experience levels?

Advanced

3. Please provide a brief synopsis of your session to include in our attendee guide.

It’s time for hub-and-spokes social media “maps” to die. If your social media strategy looks like a dozen social media outposts with one-way arrows pointing at your website, you’re missing out. Advanced social media strategies transform your Web presence into much more than the sum of its parts. To plan user experiences across your entire Web presence (not just your website), you’ve got rely on strategy diagrams. This session will delve into the creation of such visual representations, with plenty of case studies and attendee participation.

4. Please provide a brief bio and/or a link to your content so attendees can find out more about you.

Daniel Klotz is social media strategist at YDOP (http://ydop.com), an Internet marketing agency in Lancaster, PA. He is cohost of the weekly podcast The Lancast (http://www.thelancast.com) and blogs at DanielKlotz.com.