Saturday – 9 AM
Keynote Address
Pittsburgh City Councilman, Bill Peduto tells us about Pittsburgh’s advancements in technology and technology’s advancement in Pittsburgh.
Saturday – 10 AM
The Medium, The Message and The Messenger: Lifecasting In The New Media World
This blogging 101 session will be led by featured speaker Tom Guarriello, author of the book “Work Different: Design For The Rest of Us” and Chief Idea Officer of management consultancy, True Talk.
Beginner
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Podcasting 101: How To Start a PodCast
Hutch Bailie and the Wrestling Mayhem Show
Beginner
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Finding People, and/or NOT Being Found Online
Missy Sorg
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Write, Shoot, Create Quality Video
Lauren Zito
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Wordpress Knowledge Exchange
There is a new version of This Session available. View version 4.0 or upgrade automatically. Plugins and Widgets can extend WordPress to do almost anything, but what are those plugins that you use on almost every site? Do you swear by premium themes, or do you build each site from scratch? Mike Woycheck & John Carman invite all other WordPress webmasters to share your best practices and favorite add-ons in a roundtable discussion, and you can win a CD from a podsafe artist if you show us a new must-have plugin. Intermediate/Advanced-ish
John R. Carman attended PodCamp Pittsburgh 1 as co-producer of The G Spod. By day, Carman works as a communication designer for his social media consultancy Avenue Design Studios, and acts important as CEO of AJAX Street, Inc. By night, Carman is usually still consulting and acting important, but occasionally blogs on his own site and tweets like a madman.
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Drupal Blogging
David Wheeler shows you how to start a blog using Drupal in our Direct Energy Business Mentor Lounge.
Saturday – 11 AM
Grassroots Podcasting
Should I Drink That and The Wrestling Mayhem Show
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SEO Plug-ins for Your WordPress Website: Using SEO Tools for your WordPress Website
If you use WordPress as a content management system for your website, or are thinking about it, this session is for you. WordPress has a plethora of great plug-ins, and we will cover the essential SEO Plug-ins for WordPress, with a special focus on using keywords. Intermediate to Advanced
Jami Broom is an Internet Marketing Strategist for Clicks Internet Marketing, an affordable search engine optimization, pay-per-click advertising, social media, and web design and consultation company.
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Social Media 101
Social Media 101 will be a beginner’s discussion of social media with Kathleen Danielson. We’ll talk about creating a simple but effective online presence and some basic do’s and dont’s. Depending on the level of people in the session we’ll shift our discussion toward what the group is interested in, but if you’re showing up to Podcamp worried that you won’t know what everyone is talking about, this is the session for you. Beginner
Kathleen Danielson is a senior studying International Affairs at George Washington University in Washington, DC. When she isn’t studying political theory, she helps small to medium sized non-profits use social media to interact with their audiences in more meaningful ways.
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Selling Social Media to Your Boss
You know social media is a great tool for marketing, customer feedback, and developing valuable communities. Your boss thinks it’s a waste of resources – or even a danger to the organization. How should you make your case?
In this session, Cynthia Closkey of Big Big Design will discuss what managers and top-level executives need to know about social media and online networking, highlights resources for finding examples and statistics that carry weight, and shows you a simple plan for helping your organization move ahead.
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The Remix, The Mashup, and Understanding Creative Commons
Rob de la Cretaz
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Blogging 101: What is it, why do I want one, and how do I start?
… in the Direct Energy Business Mentor Lounge
Saturday – 1 PM
YinzCam – Control/Personalize Your Game Experience
General topics covered include: sports technology, mobile streaming video, broadcast regulations, fan control, personalization, mobile analytics, cellphone platforms. Beginner, Intermediate
Priya Narasimhan is the President and Founder of YinzCam, Inc. Her experience lies in mobile technologies, embedded systems and enterprise software. She is a rabid fan of sports and technology, and has found the perfect outlet in YinzCam.
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Take a Screencast, It’ll Last Longer
General topics covered: Use of screencasting (Jing, Camtasia) as a medium for instruction, social interaction and marketing. Beginner to intermediate
Jessica Knott is a producer for Michigan State University’s Virtual University Design and Technology department, helping professors learn to effectively integrate technology into their teaching. She currently pursues a PhD in Higher, Adult and Lifelong Education, holds a Bachelor of Arts in Journalism in with a specialization in public relations and a Master of Arts in Education, focusing on educational technology and K-16 leadership. She has worked in higher education information technology for ten years.
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Adding Humor to your Podcast/Vcast
Maureen McBride
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Blogging 201: Finding Fodder – So, you’ve started a blog. Now what?
Michelle of BurghBaby.com
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Intellectual Property: What Are Your Ideas Worth?
In this era of “free” Internet content, copyright infringement and rampant plagiarism, who really “owns” an idea? And if you *do* have an idea, is it actually worth anything? Devil’s advocate John Carman moderates this debate about intellectual property changing business models between anti-IP advocates Nick Pinkston & Steve Klabnik and pro-authorship devotees Justin Kownacki & Dawn Papuga.
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Direct Energy Business Mentor Lounge — Deanna Ferrari, Live #journchat
In August, the first-ever #journchat LIVE Pittsburgh took place. #journchat is the brainchild of @PRSarahEvans and is a weekly discussion on Twitter between journalists, PR professionals and bloggers. She will discuss how you can promote things via social media and get involved in these types of events/chats.
Deanna Ferrari is an account executive at WordWrite Communications, where she is responsible for day-to-day media relations, writing, and account management. She is the agency internship program supervisor and in charge of the WordWrite social media initiative, currently assisting several clients join the social media revolution as well. Some of her greatest social media successes include tweeting on behalf of a former fast food client, getting a client placed on the homepage of KDKA.com for its unique Twitter presence, and getting her dad to join Facebook. She’s currently active in the Pittsburgh chapter of Public Relations Society of America, serving as the 2009 Speakers Series chair, responsible for identifying and arranging major speakers for the chapter’s professional development events.
Saturday – 2 PM
96.1’s Freakshow
We’ll discuss how we use different forms of social media like Twitter/Facebook/Ustream to help grow our radio audience and promote our show. We’ll also talk about specific events/contests we’ve done using social media such as partnering with the Penguins for a Twitter-hunt for playoff tickets.
The 96.1 Kiss Morning Freak Show with Mikey and Big Bob can be heard every morning from 6-10 a.m. on 96.1 Kiss in Pittsburgh.
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“Writing For The Web — How To Make Your Web Pages Work For You”
Whether you are a small business, a blogger, or a charitable cause, you want your writing to be read and you want your reader to take some kind of action. I’ll cover the basics of writing for blogs, websites and other social media. Beginner to Intermediate
Henry Bingaman is a freelance copywriter and marketing consultant based in Reading, PA. He has written and consulted for a variety of clients including Independent Film Makers, Speakers, Info-Marketers, Chiropractors and Consultants.
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Engaging Customers on Twitter and Beyond
Alicia Barnes of ModCloth
ModCloth sells vintage-inspired indie fashion and décor. But our approach to our relationship with customers is certainly not vintage! Learn about how we’ve built a dedicated group of readers on our ModLife Blog and a large following on our Facebook and Twitter profiles through fun and engaging contests and promotions.
You’ll also be able to experience the excitement of our contests first-hand this weekend. One of our most popular contests is”I Spy” on Twitter. We tweet a distorted, abstract, or extreme close-up image of a product, and the fifth ModCloth follower to tweet the correct answer wins a ModCloth accessory. During the session, we’ll be conducting a live edition of “I Spy.” We’ll also be running a Saturday edition of our popular Name It and Win It Contest. Stop by the ModCloth sponsor table to see the item up for naming, and submit your ideas on our ModLife Blog for a chance to win it!
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Sports Bloggers
Sports blogging is pretty big in Pittsburgh, but to our knowledge no one here has put together a panel before. Sport blogs introduce a lot of people to blogging and podcasting, including fans and sports journalists. They also collaborate well. Mike Woycheck moderates a discussion with Empty Netters, Goon Squad Sarah, PittBlather, and others.
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Online Resources for Nonprofit Organizations
General topics covered include: investment decisions, social marketing, fundraising, volunteers, and recruitment. Beginner, Intermediate
Panel Discussion moderated by Christopher Whitlach of the Pittsburgh Foundation, with Jia Ji from CouchChange, Tim Hindes from GSP Consulting, and Raymar Hampshire from the SponsorChange.org.
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Plugins for WordPress to assist with Blogging and Podcasting
Angelo Mandato of pluginspodcast.com will host a discussion on plugins for WordPress that assist with blogging and podcasting. Session participation is encouraged. Bring a list of your favorite WordPress plugins and learn about others as well.
Saturday – 3 PM
Closing Your Blog: Why and How
All good things must come to an end, and there is a time when you are faced with shutting down your blog. The Blogger Formerly Known as PittGirl, Virginia Montanez, and her “butler,” Mike Woycheck, will share their thoughts, logistical considerations and general madness that involved taking down “The Burgh Blog.”
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“Old vs. New Media”
The way we get our news has changed. With the rise of blogs, Facebook, Twitter, YouTube, etc., we are able to easily share information. Citizen journalists are everywhere snapping TwitPics and tweeting news as it happens! Blogs and websites are now breaking stories. Beginner
Mia Aquino’s blog, “Mia Aquino: New Media Girl,” focuses on the importance and influence of new and social media. Besides writing for her bog, Mia is the Pittsburgh Social Media Examiner for the website Examiner.com. Mia is also a journalist, and works as a producer and news editor at NewsRadio 1020 KDKA, a CBS affiliate.
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Locally Toned: Ringtone Project
Teresa Foley of Locally Toned an original ringtone creation and distribution project. social/digital/art
Locally Toned is artist T. Foley’s public art/original ringtone creation project. A not-for-profit venture, it involves Pittsburghers in the creation of original ringtones, and then provides free distribution via the Web and Multimedia Messaging Service (MMS). This art project utilizes the airspace as public property for purposes of sonic transmission–the work “performs itself” when Locally Toned participants receive calls on their cell phones. The goals of the project are technological empowerment, community service and the substitution of a system of shared creativity for one of commerce (the distribution of music industry ringtones). The project was realized and supported within deeplocal’s Old and New Media Residency program (with additional support from co-host Encyclopedia Destructica).
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myG20: Bringing Anarchists and Business Professionals Together Since 2009
Jeffrey Inscho
One of the developers behind http://myG20.org, a real-time crowd-curated guide to Pittsburgh that took place during the G20 Summit, recaps the initiative and encourages an open discussion about managing a platform driven by user generated content.
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Video Podcasting 101: Starting your video podcast
Ward Miller and the crew from our Macs in Life podcast will lead the discussion.
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Mentor Lounge – Social Media Q & A with Chirs of Bocktown Restaurant
Chris of Bocktown: Q and A on using Social Media to connect with restaurant patrons in the Direct Energy Business Mentor Lounge
Saturday – 4 PM
Closing Remarks – The HUB
Sunday – 9 AM
Open Discussion in the Hub
It’s day two. What are you thinking? What are you confused/excited/curious about?
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Sunday – 10 AM
PR Feeling Down? Whip It Into Shape With SM!
Bethany L. Ruhe is the manager of public relations for Direct Energy Business, one of North America’s largest retails energy suppliers. She enjoys fancy lunches, boxed wine, and practicing her PR ninja skills. General topics covered: How to use social media to advance your public relations efforts. Intermediate
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Social Networking for Job Seekers
Jaci Malecki of UPMC
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Political blogging: Constructing a Solid Blog Post
David DeAngelo of Two Political Junkies
Dayvoe has been blogging at 2PJ for about 5 years. Before that he blogged under the pseudonym Mike Ellis at “Honsberger is a Liar.” A proud member of the reality based community, Dayvoe values, above almost everything else, truth and clear logic. Unfortunately, he finds it lacking in today’s chattering political pundits. His writing at 2PJ is an attempt to talk back to the mainstream media who spin too often, manipulate too often and sometimes make stuff up.
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Building an online community for kids!!
Rebecca Gaynier tells the story of iTwixie, the ultimate online hangout for tween girls, a social network started right here in Pittsburgh.
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Content Management Systems: Panel Discussion
You work so hard to keep up with the system you’re using, it’s tough to stay on top of what your neighbors are doing. This is just a friendly comparison of Drupal, Wordpress, Joomla, SharePoint, and even Ning. If you like a system not listed, please show up and tell us all about it.
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LiveScribe: Innovative tool for audio over graphic recording with web-ready playback
Student Kathleen Danielson will be showing off one of her favorite gadgets: the Livescribe smartpen. The pen records what you write along with audio and links them in their desktop program. As a student she uses it daily, and could see her reporter friends really benefiting from one of these. Come check it out and see if it might help you in your work. (No, she don’t work for Livescribe, she just like gadgets!)
Sunday – 11 AM
Friendship 2.0: Community Building for Non-Profits
Jeffrey Inscho of the Mattress Factory
How do you integrate numerous participatory new media platforms – including Twitter, Facebook, YouTube, Flickr, BrightKite and a living Weblog – into a focused community-building program even as the technology is shifting daily? This session will share best practices and case studies that have been able to enhance audience engagement and promote omni-directional communications among a cultural institution and its audience. Special attention will also be given to the development of initiatives designed to evolve with emerging technologies.
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Security Awareness: Concerns past, present, and future
A discussion featuring Kevin Gennuso attempts to translate some of the very technical concepts related to social media security issues into real world language that most people can understand. General topics include: past/present/future security problems, intellectual property considerations, and the challenges faced by businesses, confidential information. Intermediate
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Blogging 301: Re-Finding the Voice of Your Blog
If blogging has stopped being fun and turned into a chore;
If you haven’t posted in weeks (or months);
If again and again you start posts but never finish them;
If you want to make a fresh start on your blog, then this session is for you.
Cynthia Closkey, co-founder of Pittsburgh Bloggers, has a plan to reinvigorate your blog. In this session, she’ll help you define your focus, create a strategy, and streamline your posting. She’ll also discuss how to get past writing blocks and give you tools to get the words flowing again. Your blog and your readers are waiting for you.
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Social Media and Music
Moderator & Panelist – Michael Sorg is a Video/Social Media enthusiasts that edits safety training videos by day, and through his podcast experience, he has had the opportunity to interview an eclectic mix of music, professional wrestling, and comic book personalities from around the world. Additional panelists include: Kellee Maize, Ryan “Basick Sickness” Cassidy, and Ron “Myztery” B of Myztery N Sneek.
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Podcasting 201: The Next Steps
Jeff Bearer and Alex Landefeld
This session will cover some of the finer points of producing a podcast as we try to squeeze as much 201 as possible into 45 minutes. Topics that will be covered are: RSS feed management. Improving Audio Quality. Streamlining production with a podcast friendly CMS. What to look for in a good web host. How to collect statistics and what do they mean. The session will finish up with Q&A. Jeff Bearer has been producing his podcast Craft Beer Radio since June 2005.
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Legal Tips for Your Social Media Business
Direct Energy Business Mentor Lounge Ryan Hopkins, a lawyer and the Founder of The Public Square Project.
Sunday – 1 PM
10 Things No One Else Will Tell You About Social Media (Today)
You know that Social Media can jump-start your business, expand your personal brand and connect you to fascinating people from around the world. But there’s more — and not all of it is pretty! Join overactive Twitter user Justin Kownacki as he reveals the highs, lows, perils and pitfalls of Social Media. Intermediate
Justin Kownacki is the co-founder of PodCamp Pittsburgh and the creator of the web’s longest-running sitcom, Something to Be Desired. By day, he creates and manages social marketing content for clients of Creative Concepts, LLC, including Bigelow Tea and Ouidad. By night, he tweets and blogs from his newly-transplanted home in Baltimore. He’s also fond of Guinness.
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Smarter Media: The Semantic Web
An explanation of the semantic web and its uses most practical to users who generate content. Vasco Pedro co-founder and CEO of Bueda, a semantic-matching platform, and a research assistant at Carnegie Mellon University. Intermediate to Aspergers.
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How, When and Why to Sell Ads for Media Content: Understand Advertising in a Social Media Context
Josh Smith
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How To: Set Up a Wordpress Blog in 10 Minutes or Less
Rafael Marquez
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Grassroots Online Learning Community
Walt Ribiero, know as “the internet’s music instructor” tells you his students’ story.
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Professional Blogging
Goon Squad Sarah in the Direct Energy Business Mentor Lounge.
Sarah Braesch writes all over the internet. You can find her at Sarah and the Goon Squad, Draft Day Suit, MamaPop, BlogHer, DC Metro Moms, Loser Moms, Sarah Reviews, Mom Road Trip and about 30 other places. She also works for the BlogHer Ad Network. Sarah lives outside of Washington D.C. with her husband and 5 year old twins. She spends most of her free time watching SportsCenter or Bravo Reality TV and writing short bios in third person.
Sunday – 2 PM
You Never Get a 2nd Chance To Make 141,202 Good 1st Impressions
Presenters: Geoff Barnes, Jason Logue, and Cat Specter
Not too long ago, our internet privacy concerns pertained to fears of strangers discovering our physical location, doing dirty things while looking at our pictures, or otherwise using our online presence to invade our privacy. Now, transparency rules the day. We openly share the most private details of our personal lives – complete with images, videos, voice commentary, and even precise location information – with the help websites such as Facebook, Twitter, Wordpress, Flickr, Vimeo, and Brightkite.
In this session, Geoff Barnes, Jason Logue, and Cat Specter will address issues related to maintaining a public online identity, including the intersection of your personal and professional lives, and how authenticity, consistency, and credibility can implicate employability, liability and safety.
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Twitter/Facebook for Business 101
Veteran SEO and social media consultant, April Weitzel, leads you through the basics of using Twitter and Facebook to promote your business. The basics will be covered including learning about the Twitter and Facebook audiences, how to set up Twitter and Facebook accounts to maximize business impact, and walkthrough a successful case study or two. Attendees will walk away with understanding why and how using these social media sites will help their business grow. Audience Level – Beginner/Intermediate
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Social Media for Market Intelligence
Trish Bower of Direct Energy Business will present. Social Media in business isn’t just about connecting with and developing relationships with consumers. Conversations taking place about your industry, products, brand, and even your competitors can provide you with valuable insights for developing marketing strategies
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Vlogging 101: How to Look Good on Video – Tips for Dress & Speaking
Suzanne Mauro, author of “Make it Your Best 15 Minutes,” shares her on-air expertise for making yourself or your client look and feel more comfortable for video conferencing and media. She will cover video appearance, speaking tips, and surviving before video and media. This is information that you can use while going about your ordinary day-to-day affairs. It never hurts to look your best.
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Keyword Research in SM
Wendy Suto
Sunday – 3 PM
Citizen Journalism: What It Is, Why It Matters, and How to Get Started
Ryan Hopkins
You’ve heard the phrase “citizen journalism” before, but what does it mean and how does it differ from other forms of user-generated content? In this session, we’ll explore those questions, consider the possibilities of citizen journalism, and show you how you can start rooting out waste and corruption yourself. Ready for your Pulitzer?
Ryan Hopkins is a lawyer and the Founder of The Public Square Project, an emerging non-partisan government watchdog organization working to improve the quality of local government in the Pittsburgh region by advocating for better access to public information, promoting government transparency, and educating citizens about the policy-making process. In furtherance of this mission, The Public Square Project has developed The Pittsburgh Citizen, a new hyperlocal news platform specifically designed for citizen journalists interested in telling new kinds of stories about public policy and the civic affairs in the Pittsburgh region.
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Creating Webcomics
David White
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Advanced Recruiting Techniques Using Social Media
Michael Loban
Michael is a CMO of social media marketing agency that helps organizations establish their online brand presence, effectively choose marketing channels to reach their target market, and build viral user communities. InfoTrust offers companies an integrated approach to marketing services: creating an online marketing strategy with a unique value proposition, and complete technical implementation of all components of online corporate presence. Michael often lectures on the topics of social media, brand building, community interaction, and online networking. He wrote for a number of publications including Soapbox Media, and is currently co-authoring a book on practicing leadership, due to go to press this winter.
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Learning to Look Under the Hood: Web design for the common man.
As a blogger or podcaster, you enjoy the freedom to say whatever you want. Norm Huelsman teaches you about the resources and methods to free your website from templates, to say it however you want.
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Comments & Criticism: The central nervous system of consumerism
Dawn Papuga of Lyrique Tragedy examines the importance of criticism and reviews as a means/tool for finding out about topics/books/issues you are interested in but have no idea where to start.
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Social Media for Executives
Cynthia Closkey (president of Big Big Design) welcomes busy executives to the Direct Energy Business Mentor Lounge to help you catch up with the business side of social media. She will answer questions about dealing with negative feedback online, creating a social media policy for your staff, integrating social media into your overall marketing and communications efforts, fitting social media into your already-overloaded schedule, and figuring out what level of involvement is right for your organization. What are your biggest questions about social media and online networks? Come and get answers from an executive perspective.
Sunday – 4 PM
Closing Remarks
Justin Kownacki
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