We’re fond of calling PodCamp Pittsburgh an “un-conference,” but that term only means something if you know what a conference is.  Most of us do.  They’re (usually) dull, dry, stuffy and bland, with dozens of strangers languishing in a hotel ballroom, trapped in their banquet chairs, desperately avoiding eye contact.

Not so at PodCamp Pittsburgh.  (Or, really, any PodCamp.)

Yes, that's Chris Brogan on guitar.

It’s not just because PCPGH takes place at The Art Institute of Pittsburgh, which naturally provides a dose of artistic flavor.

And it’s also not because the event is organized and managed by a part-time group of passionate renegades who believe in the experience of social media, rather than its formal, structured potential (although we believe in that, too).

What really makes PodCamp Pittsburgh an “un-conference” is you.

Or, more specifically, all of you.

Unlike traditional conferences, the speaking schedule for PCPGH is set by you, the attendees.  Want to speak?  Go for it. Want to round up your peers and create a panel?  Be our guest.

PCPGH is a “by the people, for the people” event, which means more “breakout rooms” and “lightning talks” and fewer hotel ballrooms and banquet chairs.  (Actually, none; AIP isn’t big on formality, either.)

Wondering what equipment you should bring to be best prepared for your uncamping experience?

Your mileage may vary, but over the past four years, we’ve used (and gotten a lot of use from) the following:

• Business cards.  (Don’t have any?  Make some!  And include your email and Twitter.)
• Notepads and audio recorders.  (Because you’ll hear some amazing ideas.)
• A camera.  (Because you’ll want to tag all your new friends on Flickr.)
• A memorable wardrobe item.  (Because we all forget names, but no one forgets that shirt.)
• Stamina.  (After two full days of social media education and conversation, you’ll be punchy.)
• Water.  (Because we always, always, always run out.)
• Moderation.  (Because some of us go out drinking Saturday night, and it can get ugly.)
• Your “elevator pitch.” (Note: You’re not actually “pitching” anybody business at a PodCamp; you just want them to understand who you are and what you’re about in 30 seconds or less.)

Are we missing anything?  Add your unconference “survival tips” to the comments!

Posted by Justin Kownacki, who blogs regularly and tweets a bit too often.

Tags: conversation, networking, pcpgh5, Pittsburgh, PodCamp, PodCamp Pittsburgh
Posted in News | 2 Comments »

One of the most-used phrases in social media is an invitation to “join the conversation.”

But what are we all talking about?

In some cases, brands are listening to what their customers are saying about them (and their competitors), and trying to get better at doing business.

In other cases, citizen journalists are redefining what we think of when it comes to “news.”

And still others are interested in exploring their surroundings, establishing like-minded communities, experimenting with various media forms and more.

So: Where do you fit into this conversation?

Step One: Start by Listening

If you walked into a cocktail party or the corner pub, you’d need a few minutes to get up to speed.  You’d have to study the crowd and figure out what they were talking about, why they cared, and who was directing the conversation.

Social media is a giant cocktail party or global pub, spread across the Internet, 24 hours a day.

Figuring out what everyone knows, and why they’re so passionate about it, can take time.  But it’s well worth it.  Otherwise, you won’t know what’s already been said, where you might contribute, and what you want to do next.

Step Two: What Do You Want to Know?

Are you pursuing social media for business?  Art?  Pleasure?  All of the above, or something else entirely?

Defining your own goals for social media will help you figure out what you do know, what you don’t know, and which questions you need to ask next.  And, by listening (see above), you’ll figure out what to ask of whom.

(NOTE: Don’t worry; you don’t always need a gameplan to “join the conversation.”  Some people are happier simply jumping in and figuring out the details later.  If that’s your style, dive in — just make sure you’re not at the shallow end.)

Step Three: Ask and Engage (Politely)

If you don’t ask questions, you’ll never learn.

Like most subjects, there are no “dumb questions” in social media, but there’s a lot of bad advice, and even more good advice that no one bothers to follow.

Ask around.  Weigh the answers.  Test-drive some solutions, figure out what works for you (and what doesn’t), and then share your learnings with everyone else.  By the time you know what you’re talking about, you’ll be able to help people who ask the same questions you were just asking a few days or months ago.

However, a warning.

You know all those times you’ve been out with your friends, heatedly debating politics or religion, and someone who “couldn’t help but overhear” your discussion decides to chime in with an unwanted comment intended solely to make himself look good?

Don’t be that guy.

By all means, engage others.  But do so in a way that respects them and their conversation.  Because the Internet may be a 24-hour cocktail party, but that doesn’t mean you always have to crash it.

The Bottom Line?

When in doubt, ask.

(Then listen.)

Posted by Justin Kownacki, who blogs regularly and tweets a bit too often.

Tags: conversation, networking, pcpgh5, Pittsburgh, PodCamp, PodCamp Pittsburgh
Posted in News | No Comments »